During the early days, we started selling pet food & accessories through online classified ad sites such as Carousell and Gumtree and that has led us to our earlier success.

In 2020, we officially rebranded ourselves as Elfa Pet Supplies and shifted our focus to cat & dog supplies.

To power our brand, we launched the official website to provide more convenience and to better showcase our products to pet lovers across Singapore.

We like to shop and want to make e-commerce a better place. We're obviously passionate about it and this is what drives us to help people simplify their shopping experience.



We aim to become a world-class online store offering an endless variety of renowned pet products with a global audience footprint.



To achieve 100% customer satisfaction through the products we believe in. We do not like pushing sales and we want to attract customers with real value and good customer service.



We favour high standards over anything else. Our products are sourced from the best around and we are proud of the brands we represent.